Join the revolution
There are currently three ways to join Crufts Club. Which feels like the best fit for you and your dog?
Starter
Our most popular option, with upgraded discounts & perks
Up to 5 dogs
-
12% Off Dog Food
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Expert Health Articles
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GCDS Training Referral
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24/7 Vet Access through Joii
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Crufts Grooming Collection
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Digital Companion Cards
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Add Up To 5 Dogs per account
Plus
Upgrade for more training and health content, and bigger discounts
Up to 5 dogs
-
13.5% Off Dog Food
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Expert Health & Video Guides
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Training Videos + GCDS Referral
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24/7 Vet Access through Joii
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16% Off Grooming Range
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Digital Companion Cards
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Add Up To 5 Dogs per account
Ultimate
Gain access to absolutely everything that the community has to offer from launch
Up to 5 dogs
-
15% Off Dog Food
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Expert Health & Video Guides
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Training Videos + GCDS Referral
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24/7 Vet Access through Joii
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25% Off Grooming Range
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Digital Companion Cards
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Add Up To 5 Dogs per account
Full Comparison
Feature |
Most popular
Starter
£7.99/month
|
Plus
£10.99/month
|
Ultimate
£13.99/month
|
|---|---|---|---|
| Features | |||
| Food |
Choose from our trusted food partners and enjoy 12% off your dog’s monthly meals. |
Choose from our trusted food partners and enjoy 13.5% off your dog’s monthly meals. |
Choose from our trusted food partners and enjoy 15% off your dog’s monthly meals. |
| Health Content |
Access to an evolving library of health articles from expert, RKC recognised contributors. |
Access to an evolving library of health articles and video guides from expert, RKC recognised contributors including Vet, Natalie Heathcote |
Access to an evolving library of health articles and video guides from expert, RKC recognised contributors including Vet, Natalie Heathcote |
| Training Content |
Priority Referral to your local RKC GCDS (Good Citizen Dog Scheme) training centre |
Expert training video tutorials and guides from RKC-recognised contributors, with fresh content added regularly + GCDS referral |
Expert training video tutorials and guides from RKC-recognised contributors, with fresh content added regularly + GCDS referral |
| Joii (Vet AI) |
Round-the-clock access to Joii Vet AI for emergency triage, symptom checks and unlimited consultations until 15 May 2026. |
Round-the-clock access to Joii Vet AI for emergency triage, symptom checks and unlimited consultations until 15 May 2026. |
Round-the-clock access to Joii Vet AI for emergency triage, symptom checks and unlimited consultations until 15 May 2026. |
| Dog Grooming |
Access to the new Crufts shampoo, conditioner and cologne collection in the Crufts Club Shop |
Exclusive 16% saving on the new Crufts shampoo, conditioner and cologne collection. |
Exclusive 25% saving on the new Crufts shampoo, conditioner and cologne collection. |
| Registration |
Beautiful, downloadable companion cards for each of your dogs - perfect to keep and share. |
Beautiful, downloadable companion cards for each of your dogs - perfect to keep and share. |
Beautiful, downloadable companion cards for each of your dogs - perfect to keep and share. |
| Account Extras |
Add up to 4 additional dogs to your community for just £2 each |
Add up to 4 additional dogs to your community for just £2 each |
Add up to 4 additional dogs to your community for just £2 each |
All plans are inclusive of UK VAT. Cancel anytime.
Need help choosing? View FAQ