Frequently Asked Questions

Crufts Club is a new year-round community from the Royal Kennel Club. It brings the spirit and standard of Crufts into everyday dog ownership - offering practical support, meaningful savings and useful tools to help you care for your dog with confidence.

Crufts Club is open to all dogs and all dog lovers. Pedigree or crossbreed. Registered or not. First-time puppy parent or lifelong dog devotee. If you care about giving your dog the very best, you belong here.

Because Crufts isn’t just a weekend - it’s a standard. For over a century, Crufts has celebrated the extraordinary bond between dogs and their owners. Crufts Club extends that standard beyond the arena, offering support, guidance and benefits that make everyday dog ownership easier and more rewarding.

No. Crufts Club is separate from Royal Kennel Club registration. It does not register your dog or record pedigree details - it’s a subscription-based community designed to support dog owners in everyday life.

Crufts Club offers different subscription options with varying benefits. You can view current pricing and what’s included on the sign-up page.

Subscriptions are billed monthly and renew automatically.

Yes. You’re in control. You can manage, upgrade, downgrade or cancel your subscription at any time through your account.

Straight away. As soon as you join, you can log in and begin exploring your benefits.

You can add multiple dogs to your account (up to a set maximum). A small additional monthly fee applies for each extra dog.

The Digital Companion Card recognises your dog as part of the Crufts Club community. It celebrates their place within the pack and provides access to selected features and benefits.

Yes. You can update your dog’s details and download their card at any time through your account.

No. Crufts Club and the Digital Companion Card are not legal proof of ownership.

No. Being part of Crufts Club does not guarantee tickets or entry to the show. However, you may receive early updates, news and selected opportunities related to Crufts.

No. Competition entry and qualification criteria remain separate from Crufts Club.

Depending on your subscription option, benefits may include exclusive offers and discounts, trusted dog care guidance, digital tools (such as Vet AI access and training support), and early access to selected Crufts updates. New features and benefits will continue to be added over time.

No. Any digital health tools or guidance are designed to support you, not replace professional veterinary advice or pet insurance.

You can access support through the FAQs section in your account once you’re logged in. If your query is regarding a login issue, please contact support@cruftsclub.com